My FAVORITE Social Media Tip

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Hello lovelies!

Today I’m sharing one of my FAVORITE tips (aka: it saves my ass) for social media management. It is something I use for my own social media content and what I use for each of my clients.

I have made a beautiful video explaining it, but if you’re more of a in-and-out-give-me-the-information kind of person, I’m writing this short (HA! #notinthislifetime) blog post and explanation for you…

We’re going to create a content calendar. (You can download yours HERE. It’s an excel sheet. It’s free. No sign-up BS.) 

As in, take 20-30 minutes ONE DAY each week and plan out what you’re going to post on your social media platforms for the rest of the week and get that shiznit scheduled.

Think of it as meal prep, but for social media. 

So many online entrepreneurs and small business owners I talk to all have one thing in common: the social media side of their business tends to be a drag.

“UGH, I have to post this on Facebook and Twitter, don’t I?” or “I need to be more active on social media, I just don’t have time!” or “I know social media is important and I think I have a Facebook page, but I just don’t know what to do with it.” 

It’s always the last thing on your mind because when you’re doing business for yourself and doing what love, your mind is always on that side of it. Of growing your business and doing more of what you love.

Social media is a very necessary aspect of your business, but it may not be something you particularly enjoy or have time to do.

So that is where this tip comes in handy, and that is why it’s so awesome to have a social media manager and copywriter on your team too!

Are you ready to create your own content calendar? Download it HERE and let’s get started.

I mean, I feel like it’s pretty self-explanatory, but in case it isn’t, here’s an explanation.

I’ve made rows for each different social media platform that you could be on. (Remember, you don’t have to do all of them! Just pick one or two to do consistently.) I have then made columns for each day of the week.

So, let’s go through this together…(PSA: You can totally fill out this content calendar with a glass of wine or during commercial breaks of your favorite TV show.)

Let’s say you’re a health coach, so on Monday you post an inspirational quote for “Motivational Monday.” Write that quote in there. On Tuesday, you want to share your favorite breakfast recipe. Again, write that post in your content calendar.

Fill up the rest of the week…remember, you want to be posting valuable, juicy content for your followers, with some promotions sprinkled in.

Then pop into your Facebook page and schedule the content to go out automatically each day. This way, you don’t have to worry about posting each, individual post…just pop back on your page each day to engage with your lovely followers.

You can schedule your Facebook, Twitter, LinkedIn, etc., posts through platforms like Hootsuite or Buffer. For Instagram, I just pre-write daily posts in my iPhone’s Notes app. Then I just copy/paste that into Instagram, with a picture, and POST IT.

And, because I love you, there is an extra tab on the content calendar. This is where you can write down 5 categories of topics you want to be posting about and 3 things that make YOU unique. These two exercises will help you focus in on the type of content you would like to post and the kind of content that is valuable to your audience.

Anyhoo, I think that’s it for now…but who knows, I’m finishing a glass of wine, so my laser-sharp focus is mildly dulled.

Enjoy using this calendar! Seriously, just spend a wee bit of extra time one day each week to plan out your social media content. Then schedule that shit. That way, the stress of having to remember to post each day is gone.

Any questions? Post a comment below or email me :)

What are YOU focusing on? A lesson in abundance.

Lindsey Social Media ManagerWhat you focus on grows. 

So, let’s check in with each other: What are you focusing on? 

Are you focusing on things that have to do with fear and negativity? For example…

  • the “lack” of something(s) in your life
  • what isn’t going well
  • everything that is going “wrong”
  • what you don’t like about your
  • situation/business/life
  • the negative in each situation
  • fear of not being able to pay bills or be successful
  • overwhelm with your business (not knowing where to start or what to do), your life, your schedule
  • how much you don’t like a certain person or situation

If you’re consumed with thoughts that surround those feelings above, guess what? It ain’t gonna get better. In fact, all those things that you are putting your energy toward are going to GROW and manifest even more in your life.

Jeepers.

Believe me, I know what it’s like to be consumed with ALL of those things. Because that was basically me for the last week and a half. Like, seriously, it’s true.

But in reality, so many things are abundant and going well in my life: my business is growing, I moved into my own beautiful 1-bedroom apartment in San Diego, I am LOVING rehearsals for the musical I am in (in fact, I’m playing the lead role!), I have amazing and loving family and friends surrounding me…but I was focusing on the negatives. The fears. The overwhelm. The “lack.” All I could focus on was what I *didn’t* want. People kept saying “Oh my gosh, I am SO happy for you! Things are going so well for you now!”

Expect I kept focusing on what was not going well. All that made me scared and overwhelmed. Financial responsibility and fears surrounding money, feeling like I wasn’t doing a good job at my part in the musical, how I wasn’t good enough at what I was doing to make it a business…my fears and feelings of “lack” were paralyzing me from doing anything productive.

Looking back, I realize a lot of this negative emotion was coming from my ego…which was probably flipping out at that point because I was stepping into an entirely new (and wonderful!) chapter of my life: new apartment on my own, more responsibility in my show AND really making moves to grow my business. Great things, but obviously out of my comfort zone. So, of course my brain was having a shit-fit, puking up all these fears to put me back in my “place” (i.e. my safe, stagnant comfort zone.)

But finally I had enough of my pity-party was like, “Dude, Lindsey. What the fuck. You KNOW better than this!! CHICA PLEASE.”

So luckily, with the help of a few “Notes from the Universe” and little pow-wow with me, myself and I, I reset my mindset.

OooOOOooohhh. That has a cool ring. “Reset my mindset.” Anyhoo.

I reminded myself that what I focus on GROWS.

I needed to focus and put my energy toward everything that was abundant and wonderful in my life and express gratitude for it. Focus on what I wanted to call into my life and focus on all the abundance that was coming my way (and being grateful for that too!)

I wrote notes to myself that were filled with positive affirmations, my goals and visions for this month and year and what I know I WILL accomplish. It’s like my own little tool-kit for happiness and abundance. I’m checking-in more with inspirational communities and meditating each morning.

And you know what? In the last several days that I have done this, I’ve already felt a major shift. I feel happier. I feel I can serve others and my clients better. I’ve started working with some amazing new people. Like, holy moly. This shit works yo.

I mean, Law of Attraction. It’s a thing. And even if we know all about it, we can still be derailed when we go through a huge transition. Fear, overwhelm and feelings of lack blind us from seeing the joy, the positive and the abundance that surrounds us.

Being down, fearful and negative are normal, human emotions, let’s be real. So feel those feelings if you have them. But it’s what you then do on a consistent basis to release those kinds of emotions that really make the magic happen. That make the mindset shifts happen. That make focusing on what you WANT become a habit.

So, I ask you again. What are YOU focusing on? I think you know what the answer should be ;)