My FAVORITE Social Media Tip

How tocreate acontent calendar.jpg

Hello lovelies!

Today I’m sharing one of my FAVORITE tips (aka: it saves my ass) for social media management. It is something I use for my own social media content and what I use for each of my clients.

I have made a beautiful video explaining it, but if you’re more of a in-and-out-give-me-the-information kind of person, I’m writing this short (HA! #notinthislifetime) blog post and explanation for you…

We’re going to create a content calendar. (You can download yours HERE. It’s an excel sheet. It’s free. No sign-up BS.) 

As in, take 20-30 minutes ONE DAY each week and plan out what you’re going to post on your social media platforms for the rest of the week and get that shiznit scheduled.

Think of it as meal prep, but for social media. 

So many online entrepreneurs and small business owners I talk to all have one thing in common: the social media side of their business tends to be a drag.

“UGH, I have to post this on Facebook and Twitter, don’t I?” or “I need to be more active on social media, I just don’t have time!” or “I know social media is important and I think I have a Facebook page, but I just don’t know what to do with it.” 

It’s always the last thing on your mind because when you’re doing business for yourself and doing what love, your mind is always on that side of it. Of growing your business and doing more of what you love.

Social media is a very necessary aspect of your business, but it may not be something you particularly enjoy or have time to do.

So that is where this tip comes in handy, and that is why it’s so awesome to have a social media manager and copywriter on your team too!

Are you ready to create your own content calendar? Download it HERE and let’s get started.

I mean, I feel like it’s pretty self-explanatory, but in case it isn’t, here’s an explanation.

I’ve made rows for each different social media platform that you could be on. (Remember, you don’t have to do all of them! Just pick one or two to do consistently.) I have then made columns for each day of the week.

So, let’s go through this together…(PSA: You can totally fill out this content calendar with a glass of wine or during commercial breaks of your favorite TV show.)

Let’s say you’re a health coach, so on Monday you post an inspirational quote for “Motivational Monday.” Write that quote in there. On Tuesday, you want to share your favorite breakfast recipe. Again, write that post in your content calendar.

Fill up the rest of the week…remember, you want to be posting valuable, juicy content for your followers, with some promotions sprinkled in.

Then pop into your Facebook page and schedule the content to go out automatically each day. This way, you don’t have to worry about posting each, individual post…just pop back on your page each day to engage with your lovely followers.

You can schedule your Facebook, Twitter, LinkedIn, etc., posts through platforms like Hootsuite or Buffer. For Instagram, I just pre-write daily posts in my iPhone’s Notes app. Then I just copy/paste that into Instagram, with a picture, and POST IT.

And, because I love you, there is an extra tab on the content calendar. This is where you can write down 5 categories of topics you want to be posting about and 3 things that make YOU unique. These two exercises will help you focus in on the type of content you would like to post and the kind of content that is valuable to your audience.

Anyhoo, I think that’s it for now…but who knows, I’m finishing a glass of wine, so my laser-sharp focus is mildly dulled.

Enjoy using this calendar! Seriously, just spend a wee bit of extra time one day each week to plan out your social media content. Then schedule that shit. That way, the stress of having to remember to post each day is gone.

Any questions? Post a comment below or email me :)

What are YOU focusing on? A lesson in abundance.

Lindsey Social Media ManagerWhat you focus on grows. 

So, let’s check in with each other: What are you focusing on? 

Are you focusing on things that have to do with fear and negativity? For example…

  • the “lack” of something(s) in your life
  • what isn’t going well
  • everything that is going “wrong”
  • what you don’t like about your
  • situation/business/life
  • the negative in each situation
  • fear of not being able to pay bills or be successful
  • overwhelm with your business (not knowing where to start or what to do), your life, your schedule
  • how much you don’t like a certain person or situation

If you’re consumed with thoughts that surround those feelings above, guess what? It ain’t gonna get better. In fact, all those things that you are putting your energy toward are going to GROW and manifest even more in your life.

Jeepers.

Believe me, I know what it’s like to be consumed with ALL of those things. Because that was basically me for the last week and a half. Like, seriously, it’s true.

But in reality, so many things are abundant and going well in my life: my business is growing, I moved into my own beautiful 1-bedroom apartment in San Diego, I am LOVING rehearsals for the musical I am in (in fact, I’m playing the lead role!), I have amazing and loving family and friends surrounding me…but I was focusing on the negatives. The fears. The overwhelm. The “lack.” All I could focus on was what I *didn’t* want. People kept saying “Oh my gosh, I am SO happy for you! Things are going so well for you now!”

Expect I kept focusing on what was not going well. All that made me scared and overwhelmed. Financial responsibility and fears surrounding money, feeling like I wasn’t doing a good job at my part in the musical, how I wasn’t good enough at what I was doing to make it a business…my fears and feelings of “lack” were paralyzing me from doing anything productive.

Looking back, I realize a lot of this negative emotion was coming from my ego…which was probably flipping out at that point because I was stepping into an entirely new (and wonderful!) chapter of my life: new apartment on my own, more responsibility in my show AND really making moves to grow my business. Great things, but obviously out of my comfort zone. So, of course my brain was having a shit-fit, puking up all these fears to put me back in my “place” (i.e. my safe, stagnant comfort zone.)

But finally I had enough of my pity-party was like, “Dude, Lindsey. What the fuck. You KNOW better than this!! CHICA PLEASE.”

So luckily, with the help of a few “Notes from the Universe” and little pow-wow with me, myself and I, I reset my mindset.

OooOOOooohhh. That has a cool ring. “Reset my mindset.” Anyhoo.

I reminded myself that what I focus on GROWS.

I needed to focus and put my energy toward everything that was abundant and wonderful in my life and express gratitude for it. Focus on what I wanted to call into my life and focus on all the abundance that was coming my way (and being grateful for that too!)

I wrote notes to myself that were filled with positive affirmations, my goals and visions for this month and year and what I know I WILL accomplish. It’s like my own little tool-kit for happiness and abundance. I’m checking-in more with inspirational communities and meditating each morning.

And you know what? In the last several days that I have done this, I’ve already felt a major shift. I feel happier. I feel I can serve others and my clients better. I’ve started working with some amazing new people. Like, holy moly. This shit works yo.

I mean, Law of Attraction. It’s a thing. And even if we know all about it, we can still be derailed when we go through a huge transition. Fear, overwhelm and feelings of lack blind us from seeing the joy, the positive and the abundance that surrounds us.

Being down, fearful and negative are normal, human emotions, let’s be real. So feel those feelings if you have them. But it’s what you then do on a consistent basis to release those kinds of emotions that really make the magic happen. That make the mindset shifts happen. That make focusing on what you WANT become a habit.

So, I ask you again. What are YOU focusing on? I think you know what the answer should be ;)

 

I write because…

Song inside you
I write because…
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“I want to be as vulnerable and raw as possible so people feel less alone. I want to make people happy or laugh, even if it’s at my own expense.” Alexi Wasser, from “I’m Boy Crazy,” excerpted from #GIRLBOSS
Song inside you
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There is a voice inside of me that needs to be shared. Openly, plainly, honestly and humorously. What is the point of hiding your voice? Be bold and share it with the world. Do good and good will come to you.
 ..
Writing is also a way for me to find and understand my true, authentic voice. To help me follow my truth, my dreams and my heart.
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I’m especially excited to write at this point in my life because I’m going through a huge transition period. I am moving from San Francisco, where I’ve been the past year and a half, back to San Diego (my hometown) in December. I’m so happy with this decision. It was bittersweet to make, but it was so plainly and easily the right choice for me.
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I don’t have a job or an apartment yet but, as nerve-wracking as that is sometimes, it’s more exciting than anything. I have a completely new, blank chapter in front of me. One that I can completely write with my own unique voice and truth. One that I can design on my own. I have an outline and idea of what I want my life to be like and what I’ll be doing, but honestly…nothing is set in stone. I can do anything.
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Again, nerve-wracking and exciting at the same time ;)
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Expect funny, self-help and self-empowerment topics, personal adventures and stories, wisdom and my own musings on life and fulfilling our purpose. At the very least, I want to put a smile on your face, to make you laugh and feel familiarity.
 .
Lindsey Social Media ManagerI want to be an encouraging and supportive voice for any young person going through a transition period or who need a little inspiration and motivation to make things happen…things THEY want, dreams they want to achieve, adventures they want to pursue.
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I hope to grow a large, engaged, positive and hilariously badass audience. I love connecting with new people, so comment away!! I want my blog to be a platform for people to learn, connect, share with one another and feel they are in a supportive, safe environment.
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My goal is to write consistently and grow a strong community on this blog, but to also branch out into writing books, selling merchandise, guest posting, writing for magazines, hosting weekly podcasts and vlogs and speaking at events.
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Come along for the ride! :)

The Adventure Continues: Big Changes Ahead

View at the Chart House

As with all things in life, when one chapter closes, another one opens.

I’m moving back down to San Diego.

View at the Chart House

When I write the word “back,” I initially feel like I’m giving a sense of defeat…I’m moving “back” home because I couldn’t hack it here where I am in San Francisco. But that’s not the truth. And the truth is, I am moving back to San Diego. I grew up there and spent a year there after I graduated college.

The decision has been brewing for a while and this past week it was made official official. (As opposed to just “official.” lol) Official official because I told my boss on Thursday that I was leaving.

Pearl and Daisy

Pearl and Daisy are certainly coming along.

This was a really difficult conversation because I love, respect and care for my boss so much. I love my job at the clinic and it truly is my family and second home here in the city. But the conversation was fine, full of laughter, understanding and figuring out the next few steps for hiring another person, etc. I’m very fortunate that I can keep working remotely for them when I’m in SD. It’s work I love and I still get to stay in touch with some of my favorite people.

The movers have been hired and I’m still sitting in this space where the decision is really starting to hit me.

And I’m fucking excited. It’s bittersweet to leave a place I’ve been for the past year, say good-bye to my amazing community and work here, but the truth is, San Francisco just isn’t my city.

I could tell over the past couple months I needed a shift and change…but I didn’t know what it was. I was constantly vacillating between staying here and moving down to SD, getting another job (or part-time job) in SF to help financially, finding a job in SD and then moving down…but the indecision kept me caught in limbo. And it was starting to really stress me out. I would have these mini panic attacks, usually in the morning, and feel so overwhelmed with emotions I couldn’t even identify. I knew I needed to be decisive and then take action from there.

Cardiff By-the-Sea

View of the ocean on the 101 Highway, between Encinitas and Cardiff.

I had so many voices in my head about what I should do and what I was expected to do, that I had to take a step back from everything, identify my voice and what wanted from my life…not what other people suggested or wanted me to do. Or what I thought they wanted me to do.

About a month or so was spent journaling my heart out, meditating, conversations with my counselor and finally I gained more clarity. What did I want? It’s such a simple question, but one that makes you answer honestly and then…BAM. There’s your answer.

So what did I want? I wanted to move to San Diego. By the end of the year. Job or no job.

Ok then. Let’s do it.

So much ease, relief, happiness and calm came once I made the decision. Sometimes the best thing we can do for ourselves is make a decision and then take action from there. Not take action based off indecision like I was trying to before (aka a half-assed job search in SF and SD).

I don’t have a job lined up in SD, I don’t have an apartment, but I don’t care. I have 5 weeks until I move down and a lot can happen during that time. I’ve seen my life completely change- job and city- within 30 days twice already. Five week? Psh. That’s an extra week ;)

I’m looking for jobs, but also looking into freelancing and social media management as much as I can. I really want time freedom to do things that fill me with passion and happiness. Travel, theatre, designing my days the way I want to. I currently have a few gigs, including working remotely for the clinic, that will sustain me financially…at least for now. (Eeeeek. lol)

Truth be told though, I really have no idea what I want to do. I’m continually getting down on myself for this, what I see as, lack of purpose, direction, drive and decision. I know exactly the kind of lifestyle I want, the things that make me filled with happiness and passion and laughter, what I want my life to look like…but right now there is a disconnect between what I’m doing presently and how to get to what and where I envision my life to be. But it’s so close I can almost taste it.

Sunset at Chart House, SDI know clarity will come with time and, as my counselor has told me countless times, I need to give myself the space to let that clarity come. It always does. And when I get clarity…holy shit man, I GO for it. Take action and make it happen in a very short amount of time.

But it’s not something I can force, I have to let it happen with natural and intuitive ease. So what I have to keep reminding myself to do in the interim is continue to take action and be productive in ways that feels natural and right and give myself the space for clarity to come. It always will. Stay true and connected to MY authentic voice and follow what I know is right for me.

In other words, focus on the “what” and “why” and not the how. Because, let’s be real, that always fucks things up. lol

Anyways, I guess the only other thing I have to say is how freaking excited I am for this move. It’s simply the right time. All my family is in SD, I love my community and friends there, I love the lifestyle and vibe…it’s just me. 

View from Julian

What is also exciting (and at times induces mild panic until I remind myself to practice what I preach) is the fact that this is a completely blank, new chapter. I have an outline of what I want and know my life will be like, but it’s completely open and blank. I’m moving down to SD on December 7th and, as of now, that’s all I’ve got. My life is in my hands. Completely open to my design and I can create whatever I wish. It’s new and fresh and waiting to be transformed in ways that I want and know, and in ways I don’t yet know. It’s so exciting! Not scary at all. Yes, maybe a little stressful when I start over-thinking it all…but mainly exciting because it’s such a fresh new “beginning” (or continuation?) and San Diego is really where I want to be. I think I’ll be able to breathe a sigh of relief when I finally land in the place I know I am meant to be.

IMG_6833And with that, I’m going to finish my coffee and pumpkin bread and get ready for Halloweeeeeeeeeen! I’m going to be a cat :) Well, let’s be real, a slutty cat. Classily slutty. If that’s a thing. LOL

Pearls of Wisdom: The Dangers of Flight

Pearl Fails At Flight

Pearl Fails At FlightHi, my name is Pearl O’Connor and today I scared the living bejeezus out of my mom.

She was taking me to my favorite spot on top of the fridge, where I can feel super tall and sing to my reflection in the microwave door, and I got a little overzealous about getting there…and in a fit of passionate birdie enthusiasm, I took flight off mom’s shoulder, forgetting that for the past 15 years I haven‘t been able to fly. Well, needless to say, I missed my mark, rammed into the fridge and fell down with a thud on the kitchen floor. It was a big thud and I got the birdie wind knocked out of me pretty bad.

For the next 15 minutes or so, I was breathing with my beak half-open and my eye-lids were semi-shut. I think this freaked mom out, because in the 15 years she’s been my mom, I’ve never done this. I mean, she kept holding me close to her face, kissing me, asking what was wrong and this weird wet stuff was coming from her eye-balls. I mean, I knew I was fine, I was just more embarrassed that I had failed at flight.

Anyways, I’m fine now, but mom keeps looking at me like I might explode. She’s been carrying me around this entire morning. It’s getting annoying. I mean, I just want to eat and poop in peace!

________________

For those of you who don’t know, Pearl is my birdie of 15 years…you can find out a little more about him here.

Anyone else have funny bird/pet stories they want to share!? I’d love to hear :)

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Business cards, job titles and pufferfish

I was on a high from (FINALLY) publishing my first post last night, so I decided to ride that wave of awesome and continue to get shizzle done today. To-do’s that I’ve been dawdling on for a while.

*insert sheepish foot circles here*

Unfortunately this morning I was riding that wave a liiiiiiittle too hard and in my fit of passionate enthusiasm, like a small child on Christmas morning, I took a sip of my coffee right after it had been brewed.

Which, for those of you (saints) who don’t drink coffee, this is a time when the coffee is really effing hot. Something I should’ve recognized by the full steam facial I got as I was bringing the cup up to my mouth to take that first, fateful sip.

I’m getting sidetracked.

Anyways, a burned tongue, although causing me to talk with a heavy lisp today, did not deter me from my mission of getting shit done.

First on the agenda: business cards.

Again, something I’ve been putting off and getting caught up in the design/aesthetics of. Is that too frilly? That looks too corporate. Are those colors really me? WHAT SHOULD MY JOB TITLE BE!?

I had a heated debate with myself over whether this would be an appropriate choice.

I have my beautiful BA in Journalism (and no, “BA” does not stand for “Badass” in this case unfortunately). I’ve dappled with social media and I’m a certified holistic health coach. I’m also currently taking a 9-week course in social media management, something I’m really interested in pursuing because I like that kind of work, it’s usually remote, it pays well and would allow me to fulfill my current plan of traveling and living abroad in Sevilla, Spain and throughout Europe next summer and fall.

Anyways, I finally settled on Social Media Manager (a little premature maybe, but one can pretend), Writer and Freelancer (because I do freelance writing stuffs.)

But this was not after I’d gone through several other options of job titles:

  1. 12th in line to the English throne
  2. Trevor Noah’s future wife
  3. Freemason
  4. PSL Basic Bitch
  5. CFO of my budget
  6. Bird Whisperer, specializing in Cockatiel dialects
  7. Donald Trump Campaign Advisor
  8. Award-Winning Pufferfishsmooth-puffer-fish
    Although any of those would get me hired in an instant (who wouldn’t want a Freemasonic Basic Pufferfish Bitch writing their social media and website content?), SMM, Writer and Freelancer fit best into the 2 x 2 pixels they allowed for me to write my job title.

And to sign off for today, I found this on the inter webs. PSL anyone? 200_s
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