My FAVORITE Social Media Tip

How tocreate acontent calendar.jpg

Hello lovelies!

Today I’m sharing one of my FAVORITE tips (aka: it saves my ass) for social media management. It is something I use for my own social media content and what I use for each of my clients.

I have made a beautiful video explaining it, but if you’re more of a in-and-out-give-me-the-information kind of person, I’m writing this short (HA! #notinthislifetime) blog post and explanation for you…

We’re going to create a content calendar. (You can download yours HERE. It’s an excel sheet. It’s free. No sign-up BS.) 

As in, take 20-30 minutes ONE DAY each week and plan out what you’re going to post on your social media platforms for the rest of the week and get that shiznit scheduled.

Think of it as meal prep, but for social media. 

So many online entrepreneurs and small business owners I talk to all have one thing in common: the social media side of their business tends to be a drag.

“UGH, I have to post this on Facebook and Twitter, don’t I?” or “I need to be more active on social media, I just don’t have time!” or “I know social media is important and I think I have a Facebook page, but I just don’t know what to do with it.” 

It’s always the last thing on your mind because when you’re doing business for yourself and doing what love, your mind is always on that side of it. Of growing your business and doing more of what you love.

Social media is a very necessary aspect of your business, but it may not be something you particularly enjoy or have time to do.

So that is where this tip comes in handy, and that is why it’s so awesome to have a social media manager and copywriter on your team too!

Are you ready to create your own content calendar? Download it HERE and let’s get started.

I mean, I feel like it’s pretty self-explanatory, but in case it isn’t, here’s an explanation.

I’ve made rows for each different social media platform that you could be on. (Remember, you don’t have to do all of them! Just pick one or two to do consistently.) I have then made columns for each day of the week.

So, let’s go through this together…(PSA: You can totally fill out this content calendar with a glass of wine or during commercial breaks of your favorite TV show.)

Let’s say you’re a health coach, so on Monday you post an inspirational quote for “Motivational Monday.” Write that quote in there. On Tuesday, you want to share your favorite breakfast recipe. Again, write that post in your content calendar.

Fill up the rest of the week…remember, you want to be posting valuable, juicy content for your followers, with some promotions sprinkled in.

Then pop into your Facebook page and schedule the content to go out automatically each day. This way, you don’t have to worry about posting each, individual post…just pop back on your page each day to engage with your lovely followers.

You can schedule your Facebook, Twitter, LinkedIn, etc., posts through platforms like Hootsuite or Buffer. For Instagram, I just pre-write daily posts in my iPhone’s Notes app. Then I just copy/paste that into Instagram, with a picture, and POST IT.

And, because I love you, there is an extra tab on the content calendar. This is where you can write down 5 categories of topics you want to be posting about and 3 things that make YOU unique. These two exercises will help you focus in on the type of content you would like to post and the kind of content that is valuable to your audience.

Anyhoo, I think that’s it for now…but who knows, I’m finishing a glass of wine, so my laser-sharp focus is mildly dulled.

Enjoy using this calendar! Seriously, just spend a wee bit of extra time one day each week to plan out your social media content. Then schedule that shit. That way, the stress of having to remember to post each day is gone.

Any questions? Post a comment below or email me :)

Starbucks Has Ruined Christmas

Peet's Christmas Coffee Cup

(Dear Beautiful Readers, this is a satirical post. I intend for it to be humorous ;) )

Peet's Christmas Coffee CupDear Starbucks,

I have waited 10 months for your red Christmas cups to make their appearance. To me, they really represent the true meaning behind the festive holiday season. But when I went into my local store the other day, I was shocked and angered by what I saw. There was no delightfully decorated red cup to drink my decadent beverage from. Instead, I was given something that proves to me there is, indeed, a war on Christmas. How could you do this to your loyal customers?

Thank GOD Peet’s Coffee still has snowflakes and tree ornaments on their red coffee cups, because Starbucks has single-handedly RUINED Christmas for me with their plain, all-inclusive red cups. No amount of Nutcracker-listening, gingerbread-making or pine tree scented candle snorting will make up for how they have just stripped Christmas of all its meaning.

Sincerely,

I Literally Can’t Even

‪#‎sarcasm‬ ‪#‎letsgetrealpeople‬ ‪#‎itsjustacup‬ ‪#‎frostyandrudolphdontlikehaters‬ #starbuckskeepdoingyourthang

*Again, this is satire. I repeat, this is satire.*

Transitions

Lindsey

Embrace uncertainty. Some of the most beautiful chapters of our lives won’t have a title until much later – Bob Goff

When going through a transition, there is an inherent ebb and flow. Of emotions. Action taken. Fear, joy, stress, excitement, uncertainty. Sometimes all felt in one single minute.

LindseySuch is how I am feeling now. I’m leaving San Francisco in less than a month to move back home to San Diego. Although it is a wonderful move, everything now is bittersweet. I want to savor each moment, each feeling, each place, each view of where I am in the city. And for some reason, I mostly want to be doing this on my own.

I’m continually pulling myself back from floating around in the future, which is either filled with excitement and joy over what my life will/could be like in less than 30 days or burdened with fear and the lack of having it all figured out. It’s as though my brain is doing some sexy, high-energy salsa dance between the present and future.

I don’t find myself dwelling too often on the past year and a half in Napa and San Francisco. It seems like yesterday I was in Napa or just moving to SF, but it also seems like eons ago. I was a different person then. Young and unsure. Swayed more easily than I am now. Over this past year I’ve felt heart ache, my temper raging, my soul filled with contentment, my eyes watered with tears, my heart bursting with joy and my senses filled with all things new and undiscovered.

But I’ve learned this past year and a half. I’ve grown. I’ve transformed from a young woman to a woman. An adult doing adult things. There’s a groundedness and assuredness in my spirit that wasn’t there before.

Although I still find myself “looking for the adult in the room” sometimes. Anyone else?

What I’m most proud of transforming this past year is my voice. A voice that I’ve nurtured, developed and grown into. My ability over the past several months to lean into some weird and wonderful, dark and beautiful emotions to discover what is really inside me. What really want. What fills me with joy, passion and happiness. Not what I think should fill me with joy, passion and happiness. Not what others, despite their good intentions, think should and will fill me with joy, passion and happiness. Those are all very different things.

I’m proud that I’ve learned that my path is my own. I’m in control of my life. I respect and take to heart what people say and the advice they give. And I can ask for help when I need it. But I am far too savvy now (or strong-willed?) to be confined by other’s expectations of what a life should look like. Or the path you take, so to speak.

As Louise Hay says (and this is my version of it): “I love myself enough to go beyond my parents’, family’s, friends’ and society’s limitations.”

I don’t mean to say my parents, friends, family and society have placed outrageous restrictions, limitations and pressure on me about what I should do with my life. Although there are spoken and unspoken expectations I feel, I’ve been blessed with an incredibly supportive, loving family and community.

Regardless, there are more conventional or unconventional paths people can follow. But that’s their story and choice, not yours.

I’ve learned there is no one “right” path. There is a “right” path for everyone and that is the one they decide to take. It is the one that is right for them. What’s right, logical and fulfilling to one person may not be that way for another. And that’s the beauty of life.

I’m proud that I’m following my voice and truth. Despite not knowing all that it is I want to do. Despite not seeing my path clearly. The vision is there. The emotions are there… But the stepping stones to get there are a bit hazy and uncertain.

But rather than giving up on my vision because the path isn’t clearly defined at this moment (will it ever be?), I know by focusing on my what and why and taking positive action in ways that feel aligned and fulfilling to me, the “hows” will become very clear.

View at the Chart HouseI can embrace the belief that I have no idea what I’m doing with my life, or I can say what is full of actual truth: I know exactly what I am doing with my life because I am following what I know to be true to me.

It’s easy to fall into the “I don’t know what I’m doing with life” slump, whether you’re being humorous or serious about it, because that is the simplest answer and emotion to feel. It’s harder to believe for yourself and explain to others, “So this is what I want, how I’m getting there is unknown, but this is what I’m doing now and even though it’s not all clearly defined, I’m happy because I’m following my gut.”

But in whose eyes is that phrase, “I don’t know what I’m doing with my life” even looked upon? Is it your eyes or society’s? Look upon your life with your eyes, not through an external view. That’s not the most positive or productive one.

Looking at your life through the eyes of society or your family is morphed. It breeds limiting beliefs and leaves you feeling stuck between what they want, and what you want and know to be true for you.

In my opinion, if YOU are happy and content with what you’re doing, no matter what it is, keep doing it. It’s your life. If you’re not happy and content, do something. And don’t “do something” based off of what other people want for you or are telling you to do. Do what YOU want to do. It’s your chance to create something that’s aligned with you and your happiness. It’s an opportunity to fly, not fall into an abyss.

Look upon your life through your eyes. Tune in to your own intuitive wisdom. By doing so you’ll be gifted with one of the most precious realizations: you know exactly what you’re doing.

A picture is worth a thousand words (almost)

Girl in the woods

Girl in the woods

A picture can be worth a thousand words. Evoke specific emotions. Stir up feelings from deep within. To me, this picture says:

chance, precipice, waiting

beginning, start, new journey

awaiting, open doors, discover

fear, hesitation, expectation

wonderment, anticipation, bewilderment

timid, stepping, crossing

beginning, carrying forth, starting again

continuation, journey, open arms

strong, strength, holding

step forth, begin, listening

hearing, seeing, opening

creating, leading, following

wondering, uncertainty, adventure

breath, depth, silence

breathe.

What does it mean to you? 

One-Word Inspiration: A little goes a long way

Lindsey

I was given these words as a prompt…what do each of them mean to me? Well, let me tell you below.

HOPE
REGRET
HOME
CHOICE
ABUNDANCE
SECRET

Hope is the flicker of light that warms your soul and keeps you moving forward, even when you feel like you’re falling backward. Hope turns to abundance and truth when you firmly believe in your hope and know it will manifest into being.
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Regret is the thing I am scared of the most in my life.
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Home. It’s where my heart is and always will be. Home is where I am the puzzle piece fitting exactly into the puzzle. Home is on stage performing. I feel more at home when I am open and vulnerable on a stage that when I am sitting in an audience watching.
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Lindsey in SevillaChoice. I believe (almost*) everything is a choice. Our emotions, mindset, thoughts, patterns, actions, decisions, reactions, words we say and write. The words we choose to hear and believe, from ourselves and others. We always have a choice. There is always a way out (or in.) There is always a choice that you can make. If you make the “wrong” one, you can make a “right” one again. We all have a choice. It is one of the most empowering and powerful things when you realize you have a CHOICE. Don’t like your job? Make a choice to realize that you deserve to do what sets your soul on fire and what makes you feel happy and healthy. Make a choice to make a change and do what is aligned with your truth. Make a choice to take action in that direction. Make a choice to not accept anything less that what you WANT and dream of. Choice. You have a choice. So make one and know you’re making it. And know you can un-make it as well. But don’t sit in limbo waiting for other people or the Universe to choose for you. It’s your life, YOU choose what you want to do with it.
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*I know not all things, including emotions and certain circumstances, are not our choice. I do believe however, we have a choice in how we react to those emotions and circumstances…what actions we take and what we believe. 
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Abundance is waiting for you around every corner. You just have to see it in front of you. You have to believe that it is there and will always be there. You will always have abundance (whatever that means for you), even it feels like it’s out of reach.
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Secret. The secret to happiness is living your truth. Living your life on your terms and in alignment with your voice and what ignites your soul from the inside out. There’s always a way. There is no right path for everyone- that’s the secret. The “right” path for you is what you know is right for you…not anyone else.
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What do these words mean to you? Did anything resonate with you?

Things I Like

Pearl and Daisy

I decided to compile a list of “things I like.” Not normal, boring crap. Like, unique stuff. Things that find interesting, intriguing and likable. A little glimpse into my brain, I guess.

  1. The smell of Fall when it first arrives, the crisp cool evenings and chilly air.
  2. Sunrises over the buildings in San Francisco
  3. Slow, early weekend mornings at my apartment: all is quiet in my neighborhood, the fire-escape door is open, curtains are drawn back and I can sip my coffee while journaling or on my computer.
  4. The chills and goosebumps I get while listening to show tunes and Broadway musicals on my iPod.
  5. Singing and dancing to said show tunes and musicals.
  6. Performing. Auditions, rehearsals, tech week, the final performance…all fill me with an indescribable passion that nothing else in my life has ever matched.
  7. Allowing myself to do nothing. And being ok with that.
  8. Dreaming of a life with my soulmate…who will be a Simon Baker look-alike. LOL
  9. The smell and taste of pumpkin flavored everything.
  10. Coffee and scones with my mom at The Blue Mug in Escondido.
  11. Late-night political/societal chats with my dad.
  12. Making people laugh
  13. The look on someone’s face when they have a light-bulb moment
  14. Dancing and singing in a bar or club with friends and having a moment where everything is perfect and wonderful
  15. Margaritas, chips and guacamole
  16. A good Tempranillo or Beaugolais
  17. Cosy, warm evenings with my family, especially during the holidays
  18. Spending time with Pearl every day, waking him up in the morning, kissing him good-bye, seeing him after a long day, scratching his neck before he goes to bed.
  19. Learning something new about myself. Self-discovery. Self-empowerment.
  20. Clearing old beliefs and patters
  21. Being able to identify your true, authentic voice and follow it
  22. Harry fucking Potter
  23. Ella Enchanted (the book, not the movie.)
  24. Hyperbole and a Half blog (one of the greatest blogs ever written)
  25. Notes from the Universe in my inbox every morning
  26. Spanish guitar music
  27. The magic that Sevilla, Spain holds over me.
  28. The beauty, energy and magic that happens when you travel to a new place and discover things you didn’t even know existed
  29. Pinning my dream home on Pinterest. I’ll be real. lol
  30. Those perfect days where you don’t even notice the temperature because it’s just so perfect.
  31. Writing something that impacts someone positively
  32. Memes and GIFs. I seriously pee in my pants from laughter sometimes. (Not really, but almost.)
  33. Trying local, unique coffee shops and cafes
  34. The smell of fresh mountain air and pine trees

….and that’s about it for now! :) I’ll keep adding to it.

What are some of your favorite things?

I write because…

Song inside you
I write because…
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“I want to be as vulnerable and raw as possible so people feel less alone. I want to make people happy or laugh, even if it’s at my own expense.” Alexi Wasser, from “I’m Boy Crazy,” excerpted from #GIRLBOSS
Song inside you
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There is a voice inside of me that needs to be shared. Openly, plainly, honestly and humorously. What is the point of hiding your voice? Be bold and share it with the world. Do good and good will come to you.
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Writing is also a way for me to find and understand my true, authentic voice. To help me follow my truth, my dreams and my heart.
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I’m especially excited to write at this point in my life because I’m going through a huge transition period. I am moving from San Francisco, where I’ve been the past year and a half, back to San Diego (my hometown) in December. I’m so happy with this decision. It was bittersweet to make, but it was so plainly and easily the right choice for me.
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I don’t have a job or an apartment yet but, as nerve-wracking as that is sometimes, it’s more exciting than anything. I have a completely new, blank chapter in front of me. One that I can completely write with my own unique voice and truth. One that I can design on my own. I have an outline and idea of what I want my life to be like and what I’ll be doing, but honestly…nothing is set in stone. I can do anything.
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Again, nerve-wracking and exciting at the same time ;)
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Expect funny, self-help and self-empowerment topics, personal adventures and stories, wisdom and my own musings on life and fulfilling our purpose. At the very least, I want to put a smile on your face, to make you laugh and feel familiarity.
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Lindsey Social Media ManagerI want to be an encouraging and supportive voice for any young person going through a transition period or who need a little inspiration and motivation to make things happen…things THEY want, dreams they want to achieve, adventures they want to pursue.
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I hope to grow a large, engaged, positive and hilariously badass audience. I love connecting with new people, so comment away!! I want my blog to be a platform for people to learn, connect, share with one another and feel they are in a supportive, safe environment.
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My goal is to write consistently and grow a strong community on this blog, but to also branch out into writing books, selling merchandise, guest posting, writing for magazines, hosting weekly podcasts and vlogs and speaking at events.
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Come along for the ride! :)