Today I’m sharing one of my FAVORITE tips (aka: it saves my ass) for social media management. It is something I use for my own social media content and what I use for each of my clients.
I have made a beautiful video explaining it, but if you’re more of a in-and-out-give-me-the-information kind of person, I’m writing this short (HA! #notinthislifetime) blog post and explanation for you…
We’re going to create a content calendar. (You can download yours HERE. It’s an excel sheet. It’s free. No sign-up BS.)
As in, take 20-30 minutes ONE DAY each week and plan out what you’re going to post on your social media platforms for the rest of the week and get that shiznit scheduled.
Think of it as meal prep, but for social media.
So many online entrepreneurs and small business owners I talk to all have one thing in common: the social media side of their business tends to be a drag.
“UGH, I have to post this on Facebook and Twitter, don’t I?” or “I need to be more active on social media, I just don’t have time!” or “I know social media is important and I think I have a Facebook page, but I just don’t know what to do with it.”
It’s always the last thing on your mind because when you’re doing business for yourself and doing what love, your mind is always on that side of it. Of growing your business and doing more of what you love.
Social media is a very necessary aspect of your business, but it may not be something you particularly enjoy or have time to do.
So that is where this tip comes in handy, and that is why it’s so awesome to have a social media manager and copywriter on your team too!
Are you ready to create your own content calendar? Download it HERE and let’s get started.
I mean, I feel like it’s pretty self-explanatory, but in case it isn’t, here’s an explanation.
I’ve made rows for each different social media platform that you could be on. (Remember, you don’t have to do all of them! Just pick one or two to do consistently.) I have then made columns for each day of the week.
So, let’s go through this together…(PSA: You can totally fill out this content calendar with a glass of wine or during commercial breaks of your favorite TV show.)
Let’s say you’re a health coach, so on Monday you post an inspirational quote for “Motivational Monday.” Write that quote in there. On Tuesday, you want to share your favorite breakfast recipe. Again, write that post in your content calendar.
Fill up the rest of the week…remember, you want to be posting valuable, juicy content for your followers, with some promotions sprinkled in.
Then pop into your Facebook page and schedule the content to go out automatically each day. This way, you don’t have to worry about posting each, individual post…just pop back on your page each day to engage with your lovely followers.
You can schedule your Facebook, Twitter, LinkedIn, etc., posts through platforms like Hootsuite or Buffer. For Instagram, I just pre-write daily posts in my iPhone’s Notes app. Then I just copy/paste that into Instagram, with a picture, and POST IT.
And, because I love you, there is an extra tab on the content calendar. This is where you can write down 5 categories of topics you want to be posting about and 3 things that make YOU unique. These two exercises will help you focus in on the type of content you would like to post and the kind of content that is valuable to your audience.
Anyhoo, I think that’s it for now…but who knows, I’m finishing a glass of wine, so my laser-sharp focus is mildly dulled.
Enjoy using this calendar! Seriously, just spend a wee bit of extra time one day each week to plan out your social media content. Then schedule that shit. That way, the stress of having to remember to post each day is gone.
Any questions? Post a comment below or email me :)